Now California has passed a law to develop and implement a Fuel Efficient Tyre Programme that boosts consumer information and sets minimum efficiency standards for tyres, which are due to be implemented by late 2009. And the European Commission is also set to introduce an energy labelling scheme for tyres, from 2011.
The key reason why some tyres are more efficient than others comes down to what is called 'rolling resistance'. Every time a wheel rotates, the weight of the car deforms the tyre as it makes contact with the road. The more the tyre deforms, the less efficient it becomes in moving the car forward.
The US National Academy of Sciences estimates that reducing the rolling resistance of car tyres by just 10 percent would cut American's fuel usage by 7.5 billion litres a year.